Republic X Beygum Bano - a collection to obsess over

 i honestly was about to give up on wanting to post about fashion. it has been a while that everything has been redundant. its not just about the clothes, its about clothing as an art. i miss the times when we saw fashion as art and not as this extension of hyperactive consumerism that drives us to appreciating mediocrity over the longevity of carefully curated clothing.

republic's been upping their game lately. i have found myself obsessing over it back and forth in my head. even though i have gone towards lesser, careful buying, i have realized if i were still going down the rabbit hole of consuming fashion like i used to, i would definitely go for the new collection.

it's a collaboration between the artist beygum bano and republic.

 

"This collection Is inspired by George Orwell’s 1984 idealogy of ’dystopian’ society - governed by propagandas, constant surveillance, and an instillment of disinformation provoking to rise against the unjust system. Republic takes great pride in collaborating with Beygumbano to spread the message of freedom with their intriguing collection. Emaan Bano of @beygumbano utilizes the extensive techniques of illustrations in her artwork to depict the ’dystopian’ society that resonates across our collection. The collection comprises of an array of Uni-sex T-shirts with rich colors and thought-provoking patterns. Embrace yourself with our latest collection that promotes independent thinking and individuality."

i have been following beygum bano's artwork for years now. her aesthetic is as unique as her selfies (her selfies are art!) and its pop color and pop art in an extremely maximalist way. what i particularly admire about this collaborative collection is that republic was going recently towards a more masculine simplicity. in the past, republic had kept their artsy collections limited to fashion weeks, the toned down versions of which eventually did make to the stores, but never the full collection. i am still sad over the woolmark collection not being mass made. which is what adds to the allure of it, but the glass patchwork coat still comes in my dreams, and daydreams alike. i digress. the point i am trying to make is, that this collection hits all the right spots with republic's standing as the premier menswear brand that's targeting the younger generation.

with the gen-z steering tik tok and the internet getting more and more democratized, its coming with its own downfalls. if it really is the society that might turn the prophecy of 1984 true, shouldn't we be able to live it in style? maybe that is what makes the concept of loss of control a bit palatable. salvaging the aesthetics at the very least.

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photography by Sajall Sajjad: which also adds to the new gen z perspective of a young photographer with a dystopian aesthetic