The Truck Art Revolution and Rizwan Beyg

'tis the time to be retro
'tis the time to be merry
for colors are ruling the world
yet the trend's in no hurry to flurry
away.


Back in 2013 when Rizwan Beyg showed his Truck Art collection at PSFW, it wowed the critics and fans alike and left a mark on our hearts that still hasn't gone away. The mark was so deep and dark that others adapted to the the trend of truck art and gave their versions and interpretations of it. Knock offs by little brands, and a full line by a bigger company dedicated just to the colorful musings of truck art, and small nick knacks to display in one's house. Of course, there was a lot happening on a minuscule level where the trend was making ripples, but Rizwan Beyg's take on it was so major, it created a sea storm that brought the truck art motifs to the mainstream. Even though it was being used here and there, the PSFW collection is what brought about the truck art revolution. Helped by Pakistani hipsters, obviously.


Truck Art


And the accessories were to die for!1186204_449708531812253_1418393166_n


1236857_449708911812215_681168522_n 1234544_449708375145602_1988600196_n


There was also a fun Diva shoot that you gotta check out.


Rizwan-Beyg-Truck-Art-Collection-2013-For-Men-And-Women-004 Rizwan-Beyg-Truck-Art-Diva-magazine-Summer-Collection-2013


Then Rizwan Beyg just vanished (after promising on twitter to send me a pair of boots from the collection) and apparently decided to post witty instagram images to keep us entertained all along (you should check out his instagram, it's so fun!). And while he did that, he came up with a better strategy to selling truck art.
You see, in the previous collection, the details were the more attention demanding part, and the time it took to create a collection as refined as that was not feasible for the sell-ability factor of it (the collection was in leather, so of course it took time to make), so Rizwan decided to step up his game and own up to the sustainability of the revolution and came out with the second volume of the collection that was more approachable, sell-able and love-able; he came out with a digitally printed version of the collection. Then he showed it at Lakme Fashion Week in 2014 and made the whole sub continent fall in love with the genius of his designs.


Truck Art1


viewimage


I have previously talked about where existentialism stands in fashion in Pakistan and about how it takes time for a designer to come to a point where they develop a signature and stick to it. With Rizwan, you can see how he has evolved to be at a point where he puts his thoughts and efforts into the collections he makes. This truck art collection speaks of the evolution one has to go through to get to a more stable state of mind and being. And this is why it speaks to me.


Update: I would like to clarify that this post is in regards to menswear. Please keep that in mind. Thank you.

Email Post