Turning Up The Summer Heat With Stoneage

The summer is almost upon us and it's time to go for some new wardrobe shopping. I was discussing a couple of days ago with a celebrity journalist the condition of high street fashion brands in Pakistan and one name that kept coming under "consistently good over the years" was Stoneage. I love the fact about them that they have churned out quality denim over the years and have been "consistent" with the quality of the clothes they are making.

Apart from that, their campaigns have always been fun and exciting. There was the campaign with Meesha Shafi and Moin Khan, and there was one with Ali Zafar. Then there was also Stoneage's collaboration with HSY back in the days. What it shows is the dedication of Stoneage to catering to the Pakistani awaam and at the same time knowing that the use of Pakistani faces for their campaigns is what'll set them apart. While international models dominate the billboards with their goray faces, Stoneage keeps it Paki, and keeps it good. The campaigns are fun, cool, and use local models. And that's a good enough reason to love Stoneage. Even so, the clothes are to die for. See their S/S 2014 collection here, and the A/W 2014-15 collection here. Aamiriat wrote this amazing post on their A/W 2013-14 campaign. Read it here

So here I am, showing you guys, once again, how much I love Stoneage with a sneak peak at their Spring/Summer 2015 collection.

The denim, their signature hot seller, is worth investing in. It's a bit pricey, but worth the money. I got mine a couple years back and it's still lasting me. Plus, they have it in so many shades and styles, they cater to every need; even the ripped denim.

They also have great chinos and pants, if denim is not your thing.

34 10BUY DENIM HERE

9 6 7Buy the shirts here

1 5Buy the Polo Shirts here

The tees are amazing. With really cool prints that I would definitely wanna rock. Here's a look at what's in stores.

2 - Copy 2Buy your tee shirts here.

Apart from apparel, their accessories are to die for. I'm a huge fan of their bags and footwear.

11 Buy footwear here.13 - CopyBuy accessories here.

There you have it. Let me know what you guys think of the collection.

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